According to one of the authors

Diversion Books ebook is a brokerage firm to oakley scalpel help authors publishing and promotion of e-books (also provide printing services on demand). The company founded by people, the traditional publishing industry. CEO initially in HarperCollins editors, a book brokerage company, established in 1997, in 1999 founded the ebook LiveREADS production company. DB provides one-stop services, from with the author want to content, editing, design the cover, in the e-book platform, to online promotion, media exposure, and book reviews, offline activities and so on. According to one of the authors, such as Amazon's e-book platform is very competitive, since the author published online relationship requires a lot of time to do maintenance and other traditional way of promotion. DB save her the time, not only with traditional channels is better: 1) the promotion time is longer, all-round, 2) higher royalties (after removal of brokerage fees). And as a writer, not the media resources, retailers and so on. Copyright income now seems to be higher, but it seems ultimately unable to save money on marketing channels, because when more competitive - everyone publish e-books, brokerage companies will be more professional, know how much water, content creators more cannot leave this channel. Discoverability - how to let the readers find your book on the Internet, will only bring constant cost. Books can be brokerage, app, too. The mobile advertising oakley frogskin 2013 company not only involved in app content design and production, the future will, of course, what is the so-called read app countless people to do such a thing. And content producers, have to consider how much trade promotion costs to enhance the discoverability, the situation will only more and more.